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Case study on the development of a corporate website for the tour operator Baikal Discovery

Full immersion in the atmosphere of Baikal tours
Time spent:
40 working days
Budget:
350 000 RUB
About the project
Baikal Discovery is a tour operator that has been organizing active recreation on Lake Baikal since 2007. The company offers corporate and individual programs, every year they master new routes and directions so that the rest on Lake Baikal will be remembered for a long time. Among the tours, everyone will find something for themselves: there are programs that are suitable for family holidays, there are exciting expeditions on the ice of Lake Baikal, jeep tours, mountain hikes of any complexity.
Baikal Discovery is distinguished by the fact that it can organize impressions of any nature. A full range of services: from meeting at the airport to renting individual equipment. Safety, first-class organization of tours, professionalism and individual approach-all this is at the heart of the ideology of Baikal Discovery. The company is engaged in exclusive recreation, has its own hotel and a large fleet of equipment.
Home Page
The purpose of creating a website
The company previously had a website on the Wordpress platform. However, its design was already significantly outdated, and also was not presentable, memorable, absolutely did not reflect the brand's ideology and capabilities. It is necessary to develop an image website that will show that a vacation on Lake Baikal can be at the highest level and with perfect service.
Tours / Tour Card
Website development tasks
  • ― increase brand awareness;
  • ― increase of profit due to online booking of tours;
  • ― optimization of business processes;
  • ― formation of the company's image-a story about history, about people, about opportunities;
  • ― attracting new customers from the central part of Russia and Europe.
About company
Our solution
Creating a modern and convenient corporate website with a memorable design that fully reflects the ideology of the tour operator. On the website, we have immersed an exquisite tourist in the atmosphere of the trips being carried out.
What was done:
  • ― a stylish and clean design has been developed that fully fits into the brand concept;
  • ― selected images aimed at the target audience and attracting attention to the tours;
  • ― it is told in detail about the company – the history of the foundation, opportunities, principles and, of course, people;
  • ― set up filtering of tours by destinations, topics, seasons, number of participants, etc.;
  • ― the pages of tours have been worked out – each tour describes in detail the program for each day with a cost display, a photo and video gallery;
  • ― work has been done to adapt to all types of devices and cross-browser layout.
Result
We have received an image-based corporate website of a tour operator that fully corresponds to the brand's ideology, and is also able to meet the needs of the target audience. With the help of the website design and visual series, we have created an atmosphere of immersion in tours. In addition, the developed marketing campaign should ensure a successful start and a quick payback of the project.

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